Chipply was created by the management of Burghardt Sporting Goods, a team and retail sporting goods dealer. In 2006, Burghardts created its first online spirit wear sites. It took a few years of software tweaks and training, but in 2010, team stores became a fast growing and required part of every day business.
After 2010, group online ordering exploded, growing tenfold by 2017. Along the way, new software alternatives came available, making it easy for team dealers to get online and start creating team stores. After looking closely at these options, Burghardts decided that what they already had was the best alternative. They decided to re-write the software to be shared with other team dealers. They added a bunch of great new features, and created Chipply.